In total, 30 different versions were created under the creative lead of award-winning advertising agency TBWA/Chiat/Day LA. Reynolds worked closely with Peak Games to create and execute the nine unique scripts for each campaign. Within the first 24 hours of each campaign launch, Peak Games will be able to accurately measure the effects of the videos and match the right creative with the right audience by developing ads based on the audience’s goals. In a statement from the developer, for the first time in advertising history, the audience will see a celebrity/brand partnership with many different perspectives and creatives that allows advertisers to calculate the effectiveness of each mobile video ad through deep analytical knowledge. Mobile game developer Peak Games, creator of Toy Blast and Toon Blast games, has announced a collaboration with hugely popular actor and ‘influencer’ Ryan Reynolds to launch what they call the first ‘celebrity-driven’ mobile ad campaign designed specifically for performance marketing purposes.
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